Responsive web design is no longer a new concept. Initially, three or four years ago, many ignored it but industry-leading hospitality brands and booking agencies embraced the responsive web, breaking the path for many more travel businesses that realized they have to remain competitive on the market. With the rise of mobile usage, especially among travelers, it’s mandatory for travel businesses to have websites available on all mobile devices.
Continue reading Your mobile travel website: useful of annoying?
OTAs, travel meta sites, destination sites, booking apps, the explosion of social media channels and marketing innovation, an always-on ecosystem, tablets, smartphones, laptops, multiple connected accounts. It seems that the holidaymakers find themselves in a chaotic reality, using dozens of tools and websites to make an online purchase.
Continue reading Increase your bookings by customizing traveler’s vacation purchase journey
In terms of business, things can be a little bit tricky. Each of these two business models, represented by travel agencies and bookable websites, has its pros and cons, depending on the side you are looking. We are going back to our own experiences and we will compare online travel agencies with bookable websites to see exactly which one can be the best fit for any company from the travel industry.
Continue reading OTAs vs. bookable websites – a comparison between two customer engagement models for the travel industry
A bookable website is a great investment for any travel agency that is looking to expand its business without significantly increasing costs by opening a new branch or hiring more staff.
Here are the top 5 reasons why upgrading to a bookable website will benefit your business in the long run:
Continue reading Top 5 reasons why upgrading to a bookable website will benefit your business in the long run
Expedia, Travelocity, Orbitz, Booking.com – do any of these sound familiar?
If you’ve been traveling at least once in the last couple of years, chances are that you’ve stumbled upon one of them at some point. They are all ‘online travel agencies’, which means they function like real-world travel agencies in the sense that they file travel itineraries with airlines in the same way travel agent booking partners do.
So why should a travel agency have a bookable website? Here are just some of the reasons which might help your business in the long run:
Continue reading Why every travel agency should have a bookable website
Remember the days when your clients had to call one of your travel agents or dial a host of toll free numbers on his own to compare flights and hotels? Those days are long gone. Nowadays, it’s getting easier than ever to go online and start browsing websites for the perfect trip, and more and more people are doing it on a regular basis.
At the same time, travelers are more demanding than ever, and travel suppliers are distributing their products through an increasing number of booking channels. Facing growing competition from major travel websites, traditional agencies are under great pressure to expand profit margins and lower operating costs, while keeping up with the latest tech trends in the industry.
This is why a bookable website is not only a great investment for any travel agency that is looking to expand its business without the costs of opening a new branch or hiring more people, but also a necessity in order to stay ahead of the competition.
Are you ready to gamble your business? Here are some of the risks of using a non-bookable website as a travel agency:
Continue reading The risks of using a non-bookable website as a travel agency